After 2012’s The Avengers validates the MCU experiment, Marvel Studios grows bigger and broader across the board. But the dangers of hype raise expectations and compound the pressure to succeed. Here’s how the studio laid the foundation for the next level.
After 2012’s The Avengers validates the MCU experiment, Marvel Studios grows bigger and broader across the board. But the dangers of hype raise expectations and compound the pressure to succeed. Here’s how the studio laid the foundation for the next level.