While we doubt anyone will say "I love pop-up ads!", by the time you're finished this episode of the #SpinSucksPodcast, we think you'll start to realize how effective they can be in your marketing efforts, and start to hate them less. Gini Dietrich tells us why.Continue Reading → The post The Spin Sucks Podcast #70: Pop-Ups—Love ‘Em or Leave ‘Em appeared first on FIR Podcast Network.
Raise your hand if you love clicking onto your favorite site only to be immediately bombarded by pop-ups?
Everyone have your hands raised?
Of course not!
I’m willing to bet many of you think pop-ups are simply annoying.
However, whether you love or hate them, they can be effective in converting customers.
I know … probably not what you wanted to hear, right?
It’s All About the Data
Because we intuitively know how much everyone dislikes pop-ups, we spend a lot of time discussing whether or not we should use them in our marketing strategies.
Well, we looked at the stats and the general conversion rate from pop-ups is around 3%, and can go as high as 9%!
Most other online conversion rates range anywhere from 1% to 3%.
Of course, it’s important to keep in mind that just slapping some pop-ups on your site isn’t enough to achieve that sort of success.
Pop-ups have to be integrated into your marketing strategy, that’s already using the PESO model.
Which is exactly the topic of this week’s Spin Sucks podcast.
Pop-Ups: Not as Bad as You Think
In this week’s episode, you’ll learn:
* The different types of pop-up ads you can use
* How each pop-up works
* Why you should work pop-ups into your marketing strategy
* The next steps to follow after your pop-up ads start working
* How to create funnels from your pop-up ads
Do You Use Pop-Up Ads?
Do you love or hate pop-ups? Have you found an effective way to work them into your marketing strategy? We’d love to hear about it.
Tell us how you feel about pop-ups in the comments below!
Raise your hand if you love clicking onto your favorite site only to be immediately bombarded by pop-ups?
Everyone have your hands raised?
Of course not!
I’m willing to bet many of you think pop-ups are simply annoying.
However, whether you love or hate them, they can be effective in converting customers.
I know … probably not what you wanted to hear, right?
Because we intuitively know how much everyone dislikes pop-ups, we spend a lot of time discussing whether or not we should use them in our marketing strategies.
Well, we looked at the stats and the general conversion rate from pop-ups is around 3%, and can go as high as 9%!
Most other online conversion rates range anywhere from 1% to 3%.
Of course, it’s important to keep in mind that just slapping some pop-ups on your site isn’t enough to achieve that sort of success.
Pop-ups have to be integrated into your marketing strategy, that’s already using the PESO model.
Which is exactly the topic of this week’s Spin Sucks podcast.
In this week’s episode, you’ll learn:
Do you love or hate pop-ups? Have you found an effective way to work them into your marketing strategy? We’d love to hear about it.
Tell us how you feel about pop-ups in the comments below!
The post The Spin Sucks Podcast #70: Pop-Ups—Love ‘Em or Leave ‘Em appeared first on FIR Podcast Network.