HBR IdeaCast   /     710: To Truly Delight Customers, You Need Aesthetic Intelligence

Description

Pauline Brown, former chairman of North America for the luxury goods company LVMH, argues that in additional to traditional and emotional intelligence, great leaders also need to develop what she calls aesthetic intelligence. This means knowing what good taste is and thinking about how your services and products stimulate all five senses to create delight. Brown argues that in today's crowded marketplace, this kind of AI is what will set companies apart -- and not just in the consumer products and luxury sectors. B2B or B2C, small or large, digital or bricks-and-mortar, all organizations need to hire and train people to think this way. Brown is the author of the book "Aesthetic Intelligence: How to Boost It and Use It in Business and Beyond."

Subtitle
Duration
1555
Publishing date
2019-11-19 09:15
Link
https://hbr.org/ideacast/2019/11/to-truly-delight-customers-you-need-aesthetic-intelligence.html
Contributors
  Harvard Business Review
author  
Enclosures
https://audio.hbr.org/ideacast/20191115132210-710_ToTrulyDelightCustomersYouNeedAestheticIntelligence.mp3
audio/mpeg