WordPress | Post Status Draft Podcast   /     Syed Balkhi on the acquisition of All In One SEO

Summary

In this episode of Post Status Draft, I talk to Syed Balkhi about Awesome Motive's acquisition of All In One SEO, the long-running SEO plugin by Michael Torbert, which boasts more than 2 million active installs.

Subtitle
In this episode of Post Status Draft, I talk to Syed Balkhi about Awesome Motive's acquisition of All In One SEO, the long-running SEO plugin by Michael Torbert, which boasts more than 2 million active installs.
Duration
00:28:18
Publishing date
2020-02-06 18:58
Link
https://wordpress-post-status-draft-podcast.simplecast.com/episodes/syed-balkhi-acquisition-all-in-one-seo-_HO9RrAP
Contributors
  Brian Krogsgard
author  
Enclosures
https://cdn.simplecast.com/audio/e290c6/e290c62f-11d7-4122-bacd-73e61ba0f2a3/12d5f893-1992-43e4-9972-82818c589db4/draft-syed-aio-seo_tc.mp3?&aid=rss_feed
audio/mpeg

Shownotes

Syed Balkhi joins me to discuss the acquisition of AIO SEO.

Some of the questions he answers:

  • So who is your target customer with All in One SEO?
  • How is the model structured? You’re directing strategy… is there a Christoff or Atchison in this setup?
  • How does your vision for AIOSEO compare to what you see in Yoast SEO?
  • How do you envision the free/premium divide?
  • What are the first three things you plan to do?
  • How did the conversation w/ Michael start? You approach him? He approach you? Tell me a story.
  • How far do you think you can scale this business model?
  • What do you think about the consolidation we’re seeing in the plugin ecosystem — the consolidation you’re a major player in?

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