In collaboration with Startup Exchange, Georgia Tech's Student Entrepreneur Community, Serial Entrepreneur Lara Hodgson came to Tech Square for young startups to learn about her rise to success from Georgia Tech student to CEO of NOW Corporation and Entrepreneur in Residence at Harvard Business School. Lara heads NOW Corporation, a B2B financing company that helps corporations grow quickly by allowing businesses to access customer payment immediately. Prior to NOW, she co-founded Nourish, a firm specializing in investment, and Insomnia a project management company. Lara has served as Chief Operating Officer of Dewberry Capital Corporation, a commercial real estate company. Lara was also on the founding team of Dunk, serving as Executive Vice President to the performance footwear and apparel manufacturing/retail company founded with Shaquille O’Neal and Mike Piazza. Her extensive career has led her to be an Entrepreneur in Residence at Harvard Business School and an internationally recognized speaker, leading seminars on creativity, innovation, and access to capital.