It should hopefully go without saying for those in the healthcare profession... healthcare is cool! For the youth of today though, it is becoming increasingly harder (especially given the various competing job markets) to have this realized in their career planning years so as to be preparing the next wave of young talent to carry on the coolness of healthcare. How can we be doing things now to help put in place the incentives, knowledge, ‘PR’ and such to help steer the up and coming talent in the direction of healthcare tomorrow? Clint has some ideas!