What makes an effective public health campaign? In Episode 2 of "Acoustic Nerve," we discuss how trust, or a lack thereof, can really impact our health messages. Featuring Urvashi Guha, Senior Vice President at DDB Mudra, one of the largest advertising& marketing agencies in India. Also featuring Kate Long, PhD student at Boston University School of Public Health. Read the full article here: http://j.mp/fire_with_fire