sustainacast.com   /     #13 Who Gives A Crap? with Simon Griffiths

Description

How do you take a mundane product like toilet paper, and use it as a tool to change the world? Simon Griffiths is the co-founder...

Summary

How do you take a mundane product like toilet paper, and use it as a tool to change the world? Simon Griffiths is the co-founder and social entrepreneur behind legendary Australian toilet paper company"Who Gives A Crap". I sat down with him in his office in Fitzroy, Melbourne Australia to talk about social enterprise and the nuts and bolts behind getting a business off the ground that makes an impact. In this episode we talked about all kinds of considerations that come into play when connecting your business with a social mission including; - Balancing Profits vs Benefits - Deciding what % to commit to - Corporate structure - Taking on investment - What should your mission be? - Selecting partners to achieve that mission - Un-expected benefits and so much more!! Oh - and make sure you also check out a podcast episode on Small Business Big Marketing where I first heard about Simon Griffiths at http://smallbusinessbigmarketing.com/who-gives-a-crap/

Subtitle
How do you take a mundane product like toilet paper, and use it as a tool to change the world? - Simon Griffiths is the co-founder and social entrepreneur behind legendary Australian toilet paper company"Who Gives A Crap".
Duration
50:47
Publishing date
2015-03-21 19:17
Link
http://sustainacast.com/13-who-gives-a-crap-with-simon-griffiths/
Contributors
  Michael Dunn - Sustainability Entrepreneur& Podcaster
author  
Enclosures
http://media.blubrry.com/riskingfailure/content.blubrry.com/riskingfailure/SC013.mp3
audio/mpeg

Shownotes

How do you take a mundane product like toilet paper, and use it as a tool to change the world?

Simon Griffiths is the co-founder and social entrepreneur behind legendary Australian toilet paper company β€œWho Gives A Crap”. I sat down with him in his office in Fitzroy, Melbourne Australia to talk about social enterprise and the nuts and bolts behind getting a business off the ground that makes an impact.

In this episode we talked about all kinds of considerations that come into play when connecting your business with a social mission including;
– Balancing Profits vs Benefits
– Deciding what % to commit to
– Corporate structure
– Taking on investment
– What should your mission be?
– Selecting partners to achieve that mission
– Un-expected benefits

and so much more!!

Oh – and make sure you also check out a podcast episode on Small Business Big Marketing where I first heard about Simon Griffiths at http://smallbusinessbigmarketing.com/who-gives-a-crap/