Recently, Ron Fritz, CEO of Tech Soft 3D, hosted a roundtable discussion with five other industry executives to discuss the current state of augmented reality (AR) and virtual reality (VR). The core question at hand: whether AR/VR is finally poised for its breakthrough moment – and if so, what barriers might need to be removed to usher in this new era. The participants included: - Asif Rana, COO of Hexagon, a provider of sensor, software, and autonomous solutions - Martin Herdina, CEO of Wikitude, an augmented reality technology company - Susanna Holt, VP Forge Platform, Autodesk, a provider of 3D design and engineering software - Thomas Schuler, CEO of Halocline, a developer of VR products for production planning and manufacturing - Tony Fernandez, CEO of UEGroup, a user experience agency