Fundamental changes are taking place in how mobility issues are viewed in developing cities. Increasing income, changing city size and structure, and changing behavioral patterns have all contributed to that change in thinking. Given this trend, a new paradigm is required to change the business-as-usual scenario from public transport being targeted to those who cannot afford a personal vehicle to those who can also afford a personal vehicle. Factors like quality of service become important to attract those with other choices and these often conflict with affordability.