The Tech Cat Show   /     Hot off The Press from IAB's Digital Upfronts 2021 with Eric John, VP Media Center, IAB

Summary

This week we chat with Eric John, the Vice President of the Media Center at the IAB (Internet Advertising Bureau) at the IAB's NewFronts, which is the world's largest digital content marketplace that gives media buyers a first look at that content from the biggest names in media and entertainment. Eric shares with us some of the top trends in the marketplace and what's going on with the convergence of digital and television.

Subtitle
This week we chat with Eric John, the Vice President of the Media Center at the IAB (Internet Advertising Bureau) at the IAB's NewFronts, which is the world's largest digital content marketplace that gives media buyers a first look at that content fro
Duration
00:32:53
Publishing date
2021-05-05 13:30
Link
https://the-tech-cat-show.simplecast.com/episodes/trends-host-off-the-press-from-iabs-digital-upfronts-2021-with-eric-johns-vp-media-center-iab-MhbwRtu2
Contributors
  Lori H. Schwartz
author  
Enclosures
https://cdn.simplecast.com/audio/d0e5124e-b608-4bb3-9285-d5990cbd4ee6/episodes/3141928e-fe33-4531-903b-d769714445a7/audio/d08acabc-4e62-4e79-a17e-ab528b02180f/default_tc.mp3?aid=rss_feed&feed=oxrSteTI
audio/mpeg

Shownotes

Eric John leads IAB’s Video Center of Excellence, a dedicated unit within the IAB whose mission is to simplify the video supply chain, providing best practices and education for brands, agencies, and media companies to drive continued growth through the evolving convergence of television and digital video. Eric drives the center’s efforts in the development of market-making research, industry standards and best practices and buyer/seller terms and conditions. Before joining the IAB, Eric led digital services and strategy at the Alliance for Audited Media and the MPA. Eric also served as global director of publisher marketing at Nokia, managing the company’s world-wide mobile app developer ecosystem. Prior to Nokia, Eric launched and led advertiser brand engagement solutions for Yahoo!, creating advanced, data-driven video, mobile and interactive campaigns for brands such as Pepsi, Loreal and Nikon. Eric began his career in internet advertising at DoubleClick (Google) where he served in business and product development within the DART for Publishers (DFP) and DART for Advertisers (DFA) business units where he launched the industry’s first post-click measurement tools. Eric is an alumnus of Miami of Ohio (BA) and Indiana University (MA) and is a graduate of Columbia University’s Product Management Program.