Lane9 - Athletics, beyond the sport   /     What do track & field's sponsors aim to get from their sponsorships?

Description

Sports sponsorship requires more from the brand and the property than slapping a logo on something. What did the sponsors of recent track & field events hope to get from their involvement, and did they do anything to reach that goal? What will Puma do to activate their new post-collegiate group in North Carolina?

Subtitle
Sports sponsorship requires more from the brand and the property than slapping a logo on something. What did the sponsors of recent track & field events hope to get from their involvement, and did they do anything to reach that goal? What will Puma do...
Duration
957
Publishing date
2021-03-10 16:21
Link
https://www.spreaker.com/user/9346696/what-do-track-fields-sponsors-aim-to-get
Contributors
  George M. Perry
author  
Enclosures
https://api.spreaker.com/download/episode/43827740/what_do_track_fields_sponsors_aim_to_get_from_their_sponsorships.mp3
audio/mpeg