In this Golf Business Insights episode of The Spin Podcast, host Tom Bentley is joined by Executive Director - Digital & Membership for the CPG, Aston Ward, to talk top-line digital innovation and implementation in sport, using Aston's current and ongoing experiences in doing so for the CPG. From SME's through to blue-chip organisations, this episode will provide you and your business with a good contextual grasp of digital innovation and strategy in practice, and allow each business to be more aware of the challenges and opportunities that it brings.