This month, we spoke to Oliver Seitz, business intelligence director of United World. During his career, Oliver has worked with agents and clubs, he has completed a PhD and lectured on the topic of football business, he has worked on the scouting side of the industry, with coaching staff and with ownership groups. This depth of experience led to a very insightful conversation. In the course of the discussion, Oliver talked about the processes of implementing data strategies within a multi-club, the importance of having a long-term approach to data, and how communication is key when working across a number of clubs.