With over 400 new hours of content uploaded every minute YouTube is struggling to categorize and monetize video without risking offending brands and their publics by placing ads from major brands near content that is perceived as disruptive, offensive, or derogatory. This week over 250 brands pulled or suspended their ads.Continue Reading →The post YouTube Lost Major Advertisers Over Content appeared first on FIR Podcast Network.
Why Can’t YouTube Block Dangerous Content?
“YouTube receives 400 hours of new video every minute,” Ronan Harris (MANAGING DIRECTOR, GOOGLE U.K.).
The volume of video that YouTube needs to process and categorize is hard to imagine. In 1 hour,  24,000 hours of video are uploaded; that’s over 4 million hours a week.
Major Loss
YouTube’s loss of major advertisers; over 250 brands that either pulled or suspend their display and/or video ads made headlines in Europe, the Americas and beyond.  The loss was reported by a number of major media outlets including CNN and The Times (of London).
Limiting Creators
The discussion about “bad content” on YouTube seems by way of accusation of putting YouTube in the same boat as 4Chan and Reddit. YouTube isn’t a wild west and there are specific policies which have to be adhered to – if YouTubers want to earn monetization for their episodes.
* Several of them are listed below..
Discussion
I talk about this in depth this week. Including a detailed review of how ads can be restricted within Google’s and YouTube’s ad buying system.
Here are some of the details about how YouTube/Google allows for targeting and exclusion in Display and Video ads.
Targeting and Exclusion
* Category Content Options and ExclusionsÂ
* Targeting For Video Ads
* Excluding (web) Pages About Specific Topics
Blog & Community Posts
* Improving Our Brand Safety Controls (Ronan Harris)
* Expanded Safeguards For Advertisers (Philipp Schindler)
* Video Monetization Criteria (YouTube)
* Advertiser-Friendly Content Guidelines (YouTube)
* Community Guidelines (YouTube)
* Partner Program Policies (YouTube)
Feedback
Your feedback on this or any episode of Youtubular Conversations is welcome. Please message me on Twitter @hhawk or post on the FIR Facebook Group, or message me through this blog.
— Harry Hawk
“YouTube receives 400 hours of new video every minute,” Ronan Harris (MANAGING DIRECTOR, GOOGLE U.K.).
The volume of video that YouTube needs to process and categorize is hard to imagine. In 1 hour,  24,000 hours of video are uploaded; that’s over 4 million hours a week.
YouTube’s loss of major advertisers; over 250 brands that either pulled or suspend their display and/or video ads made headlines in Europe, the Americas and beyond.  The loss was reported by a number of major media outlets including CNN and The Times (of London).
The discussion about “bad content” on YouTube seems by way of accusation of putting YouTube in the same boat as 4Chan and Reddit. YouTube isn’t a wild west and there are specific policies which have to be adhered to – if YouTubers want to earn monetization for their episodes.
I talk about this in depth this week. Including a detailed review of how ads can be restricted within Google’s and YouTube’s ad buying system.
Here are some of the details about how YouTube/Google allows for targeting and exclusion in Display and Video ads.
Your feedback on this or any episode of Youtubular Conversations is welcome. Please message me on Twitter @hhawk or post on the FIR Facebook Group, or message me through this blog.
— Harry Hawk
The post YouTube Lost Major Advertisers Over Content appeared first on FIR Podcast Network.