This is our Wednesday show, where we niche down to a single topic, think about a question and unpack the rest. This week, Natasha and Alex asked: What can startups learn from the rise, and now struggles, of Hopin? For companies that grew like weed, what’s next?
This is our Wednesday show, where we niche down to a single topic, think about a question and unpack the rest. This week, Natasha and Alex asked:
What can startups learn from the rise, and now struggles, of Hopin? For companies that grew like weed, what’s next?
 In the show, we talked through Hopin's meteoric rise and why we called them the fastest growth story of the era, comparable or better than what Slack and other well-known growth stories managed during their own ascent. However, with Hopin now cutting staff after raising mountains of cash and buying a half-dozen smaller companies, it's clear that hyper-scaling has limits.
The economy is changing, again, which is also going to shake up which startups have tailwinds, and which have headwinds. Just like it did before. Hopin is perhaps a very visible canary, but it is hardly the only startup that rode COVID-19's economic disruptions to new heights, which means it won't be the only company left to navigate a changed world when the winds shift.
https://techcrunch.com/2022/02/12/its-not-a-startup-reckoning-its-a-recorrection/