This month, we spoke to David Sumpter. David is Professor of Applied Mathematics at Uppsala University, the author of a number of books about data analytics, and the co-founder of football analytics company, Twelve Football. He also works for Hammarby in the Swedish Allsvenskan. In the course of the conversation, David talked at length about the use of tracking data within football analysis, the industry’s shift towards more bespoke modelling and the impact of big data on football itself. You can follow David on Twitter @Soccermatics and Twelve Football @twelve_football. We’ll be back next month with another interesting guest, but until then, make sure you subscribe to this podcast, rate and review it, and check out all the content that is going out from Analytics FC on our Twitter account @analyticsfc.