On this edition of IDC TechTalk, IDC's Massimiliano (Max) Claps sits down with Sophie Foucque, CEO of MICHELIN Driving Data to Intelligence, to talk about how MICHELIN DDI is utilising data to make roads safer. Follow MICHELIN DDI on LinkedIn - https://www.linkedin.com/showcase/ddi-michelin/ Watch our latest videos! youtube.com/idcemea Follow us on Twitter! - twitter.com/IDC_EMEA, twitter.com/Stormysummit