This Week in Location Based Marketing (Audio) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing   /     A little comfort by the side of the road

Description

Welcome to episode #274. On the show: Sodimac lets you sleep on the side of the highway; Crimtan partners with Primesight; The Rappi App for simple grocery shopping; LiveNation gets into location with their own LBM platform; Deliv partners with UPS; Yahoo! Japan partners with IndoorAtlas; ASDA + Clear Channel UK; xAD launches MarketPlace; PlaceIQ and LiveRamp work together for TV ads; Geofeedia and Dell partner. Our resource is from ODUM and focuses on the proximity payment market.The postA little comfort by the side of the road appeared first onUNTETHER.tv - Mobile, wearables and the Internet of Things.

Summary



Welcome to episode #274. On the show: Sodimac lets you sleep on the side of the highway; Crimtan partners with Primesight; The Rappi App for simple grocery shopping; LiveNation gets into location with their own LBM platform; Deliv partners with UPS; Yahoo! Japan partners with IndoorAtlas; ASDA + Clear Channel UK; xAD launches MarketPlace; PlaceIQ and LiveRamp work together for TV ads; Geofeedia and Dell partner. Our resource is from ODUM and focuses on the proximity payment market.

This Week in Location Based Marketing Episode 274
Recorded: February 27, 2016

Hosts: Rob Woodbridge & Asif Khan

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Show Notes:
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Top stories of the week
sponsored by Samsung

1. Sodimac – McCann Lima highway billboard 9:27

2. Crimtan partners with Primesight 12:17

3. Grability’s Rappi app 14:00

4. LiveNation to roll out Location Based Marketing Platform 20:30

5. Deliv partners with UPS 23:40
Resource: Global Mobile Proximity Payment Users Surpass 1 Billion by 2019 29:40
Member News
1. Yahoo! Japan signs contract with IndoorAtlas 35:30

2. ASDA + Clear Channel UK 36:45

3. xAD launches MarketPlace 37:40

4. PlaceIQ teams with LiveRamp for TV ads 39:20

5. Geofeedia partners with Dell’s Digital Business Services 40:25
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Subtitle
Welcome to episode #274. On the show: Sodimac lets you sleep on the side of the highway; Crimtan partners with Primesight; The Rappi App for simple grocery shopping; LiveNation gets into location with their own LBM platform; Deliv partners with UPS; Ya...
Duration
47:06
Publishing date
2016-03-02 15:06
Link
http://feedproxy.google.com/~r/TWiLBMAudio/~3/URqZC89l36Q/
Contributors
  This Week in Location Based Marketing - Audio
author  
Enclosures
http://feedproxy.google.com/~r/TWiLBMAudio/~5/_moGKHyz7eg/TWiLBMEp274.mp3
audio/mpeg