This Week in Location Based Marketing (Audio) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing   /     In case of emergency call your nearest…WaffleHouse?

Description

Welcome to episode #273. On the show: Poster in motion for the film Creative Control; Web.com acquired Yodle; Alibaba invests in Groupon with them knowing; Mitsubishi's mid-air display - it's like magic; In case of emergency call your nearest WaffleHouse; Walgreens gets deeper into beacons; Kontakt.io raises $5M clams; Foursquare + Delivery.com; Exterion pulling O2 customer data for OOH targeting; Yoose + Telkomsel case study. Our resource is from the Samsung Keynote presentation and features Mark Zuckerberg talking Oculus OS on Samsung Gear.The postIn case of emergency call your nearest…WaffleHouse? appeared first onUNTETHER.tv - Mobile, wearables and the Internet of Things.

Summary

Welcome to episode #273. On the show: Poster in motion for the film Creative Control; Web.com acquired Yodle; Alibaba invests in Groupon with them knowing; Mitsubishi’s mid-air display – it’s like magic; In case of emergency call your nearest WaffleHouse; Walgreens gets deeper into beacons; Kontakt.io raises $5M clams; Foursquare + Delivery.com; Exterion pulling O2 customer data for OOH targeting; Yoose + Telkomsel case study. Our resource is from the Samsung Keynote presentation and features Mark Zuckerberg talking Oculus OS on Samsung Gear.

This Week in Location Based Marketing Episode 273
Recorded: February 22, 2016

Hosts: Rob Woodbridge & Asif Khan

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Show Notes:
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Top stories of the week
sponsored by Samsung

1. Magnolia Pictures – Creative Control “poster in motion” 13:24

2. Web.com to acquire Yodle 17:05

3. Alibaba buys 33M shares of Groupon 19:20

4. Mitsubishi Tech – display in mid-air 22:58

5. In Case of Emergency call WaffleHouse 27:13
Resource: Mark Zuckerberg on Samsung Gear from MWC 32:21
Member News
1. Walgreens to grow their use of beacons 48:25

2. Kontakt.io raises $5M 50:09

3. Foursquare + Delivery.com 50:51

4. Exterion pulling O2 customer data for OOH targeting 51:28

5. Yoose – Telkomsel case study 52:47
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