This Week in Location Based Marketing (Audio) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing   /     Shazaming your neighbourhood

Description

Welcome to episode #270. On the show: Miami Heat taps AisleLabs; Down with CCTV-like service for location; Coors Light brings local music tastes to your ears with help from Shazam; Wells Fargo and BoA welcome ApplePay; UberRush delivers for Nordstrom; PeopleCount launches PlacesCount; Best Buy brings in Slyce; ViaDirect partners with Broadsign; ShopperTrak launches Advanced Analytics offering; Indoo.rs releases "SLAM" engine. Resources from Unacast and Samsung.The postShazaming your neighbourhood appeared first onUNTETHER.tv - Mobile, wearables and the Internet of Things.

Summary



Welcome to episode #270. On the show: Miami Heat taps AisleLabs; Down with CCTV-like service for location; Coors Light brings local music tastes to your ears with help from Shazam; Wells Fargo and BoA welcome ApplePay; UberRush delivers for Nordstrom; PeopleCount launches PlacesCount; Best Buy brings in Slyce; ViaDirect partners with Broadsign; ShopperTrak launches Advanced Analytics offering; Indoo.rs releases “SLAM” engine. Resources from Unacast and Samsung.

This Week in Location Based Marketing Episode 270
Recorded: February 1, 2016

Hosts: Rob Woodbridge & Asif Khan

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Show Notes:
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Top stories of the week
sponsored by Samsung

1. AisleLabs partners with the Miami Heat 6:54

2. Retailers urged to create “CCTV-like” symbol 9:07

3. Coors Light – Hear the Street Playlists 14:04

4. ApplePay coming to Wells Fargo and BoA ATMs 18:00

5. UberRush for Nordstrom 21:17
Resources:


Unacast – beacons on track to hit 400M 27:45

Closing retail sales In-store: Fight back with mobile 28:55
Member News
1. PeopleCount launches PlacesCount 32:00

2. Best Buy’s “scan to shop” with Slyce 33:40

3. ViaDirect partners with Broadsign 34:50

4. ShopperTrak launches “Advanced Analytics” 35:50

5. Indoo.rs releases “SLAM” engine 37:00
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Subtitle
Welcome to episode #270. On the show: Miami Heat taps AisleLabs; Down with CCTV-like service for location; Coors Light brings local music tastes to your ears with help from Shazam; Wells Fargo and BoA welcome ApplePay; UberRush delivers for Nordstrom; ...
Duration
44:14
Publishing date
2016-02-02 13:16
Link
http://feedproxy.google.com/~r/TWiLBMAudio/~3/iGAw9-YnsK8/
Contributors
  This Week in Location Based Marketing - Audio
author  
Enclosures
http://feedproxy.google.com/~r/TWiLBMAudio/~5/wbq_fyVKMlo/TWiLBMEp270.mp3
audio/mpeg