This Week in Location Based Marketing (Audio) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing   /     Tweet that drone outta my face

Description

Welcome to episode #266. On the show: The first beacon'd city; Crowdsourcing maps from driving your Toyota; Does it seem like Jameson's is following you? They are; Adored loved to the tuned of $2.3 million; Fleetzen's on-demand fleet of pick-up trucks; ShopperTrack acquired by Tyco; Starbucks teams with Alibaba; Twitter lets you control drones; LinkNYC wifi payphone are HERE!; P&G testing Snapchat ads in Ulta stores. Two resources for you today: Swirl's report on the state of store personalization and Samsung's white paper on how the Internet of Things will transform business.The postTweet that drone outta my face appeared first onUNTETHER.tv - Mobile, wearables and the Internet of Things.

Summary

Welcome to episode #266. On the show: The first beacon’d city; Crowdsourcing maps from driving your Toyota; Does it seem like Jameson’s is following you? They are; Adored loved to the tuned of $2.3 million; Fleetzen’s on-demand fleet of pick-up trucks; ShopperTrack acquired by Tyco; Starbucks teams with Alibaba; Twitter lets you control drones; LinkNYC wifi payphone are HERE!; P&G testing Snapchat ads in Ulta stores. Two resources for you today: Swirl’s report on the state of store personalization and Samsung’s white paper on how the Internet of Things will transform business.

This Week in Location Based Marketing Episode 266
Recorded: January 4, 2015

Hosts: Rob Woodbridge & Asif Khan

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Show Notes:
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Top stories of the week
sponsored by Samsung

1. Columbus, OH to deploy beacons throughout the city 8:00

2. Toyota to demo map crowdsourcing from cars at CES 11:25

3. Jameson’s uses Locomizer to enable hyper targeted campaign 13:46

4. Boston beacon start-up Adored raises $2.3M 20:40

5. Seattle start-up Fleetzen – Uberlike services for people with pick-up trucks, vans 22:50
Samsung Resource: How the Internet of Things will transform business 26:29
Member News
1. ShopperTrak acquired by Tyco 28:45

2. Starbucks teams up with Alibaba 30:32

3. Twitter patents a drone controlled by tweets 31:35

4. LinkNYC wifi payphone are finally being installed 33:56

5. P&G testing Snapchat ads in Ulta stores 35:48
Resource: Swirl Finds Shoppers’ Pleas For Store Personalization Remain Unanswered 39:36
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