Maintenance Phase   /     Olestra

 In 1996, Proctor & Gamble launched an artificial fat substitute that promised all of the taste but none of the calories. There was just one problem. 

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Links!

• Marion Nestle’s The Selling of Olestra
• Jeffrey Steingarten's The Man Who Ate Everything
• The 1996 Federal Register
• The Trouble With Fries
• Reduction of the body burden of PCBs and DDE by dietary intervention in a randomized trial
• Review of the effects of dilution of dietary energy with olestra on energy intake
• Authors’ Financial Relationships With the Food and Beverage Industry and Their Published Positions on the Fat Substitute Olestra
• Postmarketing Surveillance of New Food Ingredients: Results from the Program with the Fat Replacer Olestra
• Effects of wheat bran and olestra on objective measures of stool and subjective reports of GI symptoms
• The effect of ingesting olestra-based foods on feeding behavior and energy balance in humans
• Effect on Body Weight of Replacing Dietary Fat with Olestra for Two or Ten Weeks in Healthy Men and Women 

Thanks to Ashley Smith for editing assistance and Doctor Dreamchip for our lovely theme song!