Nelson Mandela once said, "If you speak to a man in a language he understands, that goes to his head. If you speak to a man in his own language, that goes to his heart." The Augmented City podcast dug into that idea from the viewpoint of synthetic media with Alex Seriduk, the CEO of Respeecher. Based in Ukraine, Respeecher uses AI and Deep Learning to enable *Speech-to-Speech* synthetic voices. NFL Football fans heard Respeecher's work during the 2021 Superbowl when the voice of Vince Lombardi was re-imagined for a motivational message about prevailing over Covid-19. Star Wars fans experienced the voice of a 20 year old Luke Skywalker delivered by 68 year old Mark Hamill courtesy of Respeecher. Alex and John explore those use cases while covering some of the ethical and practical considerations for working with synthetic voices.