Gemma Cairney hosts this month’s episode all about Branded Content. We hear from Lauren Laverne who tells us about how her content site 'The Pool' works with brands. We also hear from Talia Lapidus and Tasha Proctor from Audioboom about how brands are using podcasts to build audiences. Shona Ghosh who is the Editor of the recently launched Marketing Mind Podcast shares her thoughts on what makes good and bad branded content. Lead Producer: Hayley Clarke Co-Producer and interviewer: Nicki Bannerman Find out more about Sound Women at www.soundwomen.co.uk and join the conversation on Twitter by following @soundwomen or using the hashtag #SWPodcast