In Social Media Podcast 70, Malcolm White takes on hosting duties and is joined by fellow fatBuzz members Liam Cutkelvin and Zara Cameron, who makes her first appearance on the podcast. In this episode we discuss Facebook’s new legacy feature and ask the question, how do you know who to leave your Facebook profile to? Is this a step too far or the natural step forward in todays ever social media-centric society? Continuing our new format we also discuss recent topics and news that is happening in social media, from virtual reality updates to the effectiveness of advertising on Facebook and Twitter. Here are the main topics and links relating to them from this episode:00:50 - Facebook introduce new ad relevance score - We discuss what this means for marketers and if this will pave the way for more quality content. 13.18 - Twitter wants you to see one ad in every 20 tweets - Will veteran users take to this strategy? 24.12 - Facebook has added a new call to action button on business pages - We discuss our thoughts on this addition and whether or not we think it will be effective. 29.13 - Posting a photo is now the worst way for people to see your posts on Facebook - We react to this surprising development and share the best ways for your posts to be noticed on Facebook according to a new study. 39.16 - Viewmasters, Google and Facebook creating virtual reality apps - We discuss the future of social media on virtual reality, and what we can expect from these developments. Oculus rift (VR headset tech recently accquired by Facebook) video. Microsoft Hololens video. Tony Hawk Hoverboard video. . 45.25 - Main discussion - Facebook’s new legacy setting, who do you leave your profile to? We chat about whether or not we feel this is taking social media too far and share who we would leave our to.
The latest news and forthright opinion on what's happening in social media, covering topics like Twitter, blogs, social networks and podcasts. Featuring interviews, opinion and rants from some of the leading names in social media.