In Social Media Podcast 68 we talk to Meilee Anderson, Marketing Director at Mt. Rainier Scenic Railroad in Washington USA. Meilee is kind enough to share with us the recent success the organisation has enjoyed with Facebook; she explains that whilst the reach has dropped considerably, the conversion rate has increased massively. With a spend of around $4000 they have seen revenue increase by tens of 1000's in the past year.We start the conversation with a chat about the recent Ice Bucket Challenge which swept the internet and raised millions for charity, then we explore some of the activities on Facebook that have resulted in such a noticeable return on the comparatively small investment. Meilee shares details of which posts work and how she monitors the activity in order to fully engage with the community on the page. Here are some of the things we discuss:The Ice Bucket Challenge - The hidden positives in the campaign Facebook reach drops but the conversion rate increases Key people of influence - Why it is important to engage with influential people Facebook Insights - That value in studying your insights Facebook engagement - Which type of posts work best Click Baiting - Facebook's recent announcement about tracking the value of links Facebook links - The recent advice issued by Facebook about the best way to share links in status updates Split testing - Change things one at a time Instagram and making full use of the hashtags Twitter - Experiments with Twitter advertising Facebook Ads vs Promoted posts LinkedIn - Why it's more than just a B2B platform Getting board level buy-in for social media expenditureSome music to finish... Rosalie by Jarrod Dickenson We finish the podcast with some music from Jarrod Dickenson, the American singer/songwriter based in New York. Jarrod kindly allowed us to share one of the tracks from his most recent album, The Lonesome Traveler. The track we chose is Rosalie, we hope you enjoy it.
The latest news and forthright opinion on what's happening in social media, covering topics like Twitter, blogs, social networks and podcasts. Featuring interviews, opinion and rants from some of the leading names in social media.