Tim Barlow and Gordon White discuss some of the key points from Tim's New Media Breakfast presentation entitled - What business owners and marketers need to know about SEO in 2014. Tim shares Attacat's approach with clients and explains how SEO is an outcome rather than a strategy or tactic. Amongst other things we discuss:Why some sites 'can't' be optimised to get to the top of search enginesThe need to communicate the unique value propositionThe value in becoming the undisputed king in your sectorWhat are good and bad links?Spam comments on blog postsThe need to fully understand what people are looking forHow to establish the right keywords for your business propositionWhy paid search should be a serious considerationHow small businesses can reduce the cost of SEOThe mistakes people make when using Google AdwordsThere's a great deal of valuable information from Tim in this podcast that will help businesses of all sizes.For more information about Tim Barlow and Attacat please go to Attacat's web site at: http://www.attacat.co.uk
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