Everywhere you turn a new person or blog jumps out from behind a corner or creeps through a crack to slap you in the face with “news” or more information. The supply of content available to us is NOT scarce. Actually, it’s the complete opposite.The supply is so high it has surpassed the demand. If this was a cartoon...the content overload would look like a race between the road runner verus droopy dog. The road runner would just be running laps around droopy so much so that the dust accumulated from his speed would cause an enormous cloud. Droopy would be forced to stop in his tracks and just wait. Or even worse, just abandon the race altogether.That’s exactly what some people are doing. People are giving up on all the amazing information available to them. There is an overload.That’s why I felt the responsibility to bring it upon myself to share all the amazing news and information that makes you think. More so, all the content that brings insight and value to you and your business.Like traveling to a foreign country where you do not speak the native language, you need an interruptor. Think of me as your interruptor.Your interruptor to all the incredible and thought provoking pieces of content you should be consuming. Especially the content that makes you think.That is what I bringing to you in the new weekly segment on the Sell More podcast called Make You Think Monday’s.The inaugural segment will be aired Tuesday because I just couldn’t contain myself and wait for an entire week to pass until I start sharing the valuable nuggets of info. It would cause me night terrors. I would be doing you a disservice. We can’t have that, can we? No! Absolutely not!Today we start, next Monday we continue. Don’t forget to subscribe on iTunes so you keep getting the amazing shows and you don’t have to think about it. Without further ado...let’s kick it off! Brandsgiving First up, on the inaugural lineup for the Make You Think segment, we have an amazing story about creativity, opportunity, and ambition. Two creative students took it upon themselves to turn November into a fun creative project. The entire story can be read on AdWeek, where I originally found it.The gist of it is this...they picked 30 brands (30 days of November) and spent just an hour each day mocking up an ad for one brand. The result is a stupendous Brandsgiving. I mean really creative and thoughtful. Everything you would look for in ads and branding.The beauty is that the kids never intended for it to get the attention it fostered. The intent was to create project based around a current event, Thanksgiving in November, and intertwined it with what they love - advertising.The rest speaks for itself. For anyone reading and paying attention to this, there are lessons to be learned. When a moment arises, don’t sleep on it...jump and take action. Just like these students. Just like me with this segment. If it feels right...Just Do It. Listen to the show to get a few other lessons and ideas how you can use an idea like this to sell more.In the meantime, here are a few of my favorite Brandsgiving pieces.Source - BrandsgivingThe Nike ad is perfect. Right on with their brand message. There is only one word, but the imagery says enough. Source - BrandsgivingThe first time I saw this, I loved it. It is still one of my favorites. The ad is extremely creative. You couldn't say more with less. Source - BrandsgivingNow, this one hits home because I'm dad with a baby. Another super creative ad with a little bit of humor. It made me laugh out loud. Literally. Source - BrandsgivingThe font is the imagery. This one is genius. It might take you a minute at first,
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