Best-selling author Daniel H. Pink moves us from the Information Age to the Conceptual Age as he defends his argument that the era of "left brain" dominance is giving way to a new world in which "right brain" qualities- inventiveness, meaning, empathy- predominate. Pink offers a fresh look at what it takes for individuals and organizations to excel. Drawing on cutting-edge research from around the world, he reveals the six essential aptitudes on which professional success and personal fulfillment now depend: Design, Story, Symphony, Empathy, Play and Meaning.