In this podcast episode, Dr. Kevin Coughlin discusses the balance between the clinical and business aspects of healthcare. He introduces Anna Ruch from Cherry Financial Plans, a buy now pay later payment option for medical providers. Anna explains how Cherry offers interest-free options for patients, ranging from three to 24 months, and discusses their system for collection and handling financial issues. She highlights Cherry's technology solution, low practice fees, and high approval rates. Dr. Coughlin expresses gratitude to Anna for her insights and concludes by thanking the podcast sponsors and looking forward to future episodes.