Under the Radar   /     Pillar I: Acquisition

Summary

In the first of a three-part series, we look at the first pillar of a successful app: customer acquisition, including paid advertising, word-of-mouth marketing, and editorial promotion.

Subtitle
In the first of a three-part series, we look at the first pillar of a successful app: customer acquisition, including paid advertising, word-of-mouth marketing, and editorial promotion.
Duration
1784
Publishing date
2024-01-04 09:30
Link
http://relay.fm/radar/284
Contributors
  Marco Arment and David Smith
author  
Enclosures
https://www.podtrac.com/pts/redirect.mp3/traffic.libsyn.com/secure/radarrelay/undertheradar284.mp3
audio/mp3

Shownotes

In the first of a three-part series, we look at the first pillar of a successful app: customer acquisition, including paid advertising, word-of-mouth marketing, and editorial promotion.

This episode of Under the Radar is sponsored by:

  • Sentry: Mobile crash reporting and app monitoring. Get 6 months of the Team plan free with code radar.

Links and Show Notes:

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