Bradley S. Klein, Ph.D., talks with Marcie Mills of the executive search and consulting firm of Kopplin, Kuebler & Wallace about the evolving role of golf course superintendents, matching the right candidate with the proper opportunity and how the best customer experience first depends on delivering the best employee experience. Their discussion includes a review of the skills clubs are looking for in superintendents, the responsibility of head greenkeepers to help tream members develop those skills while inspiring and motivating their teams to maximize the golfer experience.