HBR IdeaCast   /     To Negotiate Better, Start with Yourself

Description

The coauthor of the classic book Getting to Yes has new advice on how to negotiate, designed for a world that feels more conflicted than ever. William Ury, cofounder of Harvard’s Program on Negotiation, has come to learn that the biggest obstacle in a negotiation is often yourself—not your opponent. Ury, who also coined the term BATNA, explains the latest thinking from his research and consulting. He shares his tried-and-true methods for overcoming yourself to negotiate better outcomes at work and in life. Ury wrote the new book Possible: How We Survive (and Thrive) in an Age of Conflict.

Subtitle
Duration
1611
Publishing date
2024-03-05 08:00
Link
https://hbr.org/podcast/2024/03/to-negotiate-better-start-with-yourself
Contributors
Enclosures
https://audio.hbr.org/ideacast/20240301161153-956_ToNegotiateBetterStartwithYourself.mp3
audio/mpeg