On this episode of LID Radio, we're joined by James Woodcock to talk about his first book Ego Flip: How to Reset Your Leadership Life. About James Woodcock James Woodcock is a Partner in Korn Ferry’s Leadership and Professional Development Practice. Prior to that, he was a Managing Consultant at PA Consulting and a Senior Manager at Deloitte. For the past 20 years, James has worked across the globe helping leaders fulfil their potential. About Ego Flip Ego Flip explores the paradox of self-reference that lies at the heart of leadership –that is the story of ego. It examines the assumptions that have shaped the conventional view of leadership and offers a radical new paradigm and way to lead. Check out the book: www.lidpublishing.com/books/ego-flip/