WordPress | Post Status Draft Podcast   /     Corey and Michelle on Marketing a WordPress Product Live: Season 2 Session 6

Summary

In this podcast episode, Michelle Frechette and Corey Maass brainstorm strategies to enhance their product's appeal and visibility. They discuss adding engaging features to their website, similar to how children desire flashy bike accessories. They explore the idea of reframing their website to highlight the product's awesomeness, keeping an updated blog, and engaging in public speaking to be genuine and relatable.

Subtitle
In this podcast episode, Michelle Frechette and Corey Maass brainstorm strategies to enhance their product's appeal and visibility. They discuss adding engaging features to their website, similar to how children desire flashy bike accessories. They expl
Duration
00:46:42
Publishing date
2024-03-22 17:00
Link
https://poststatus.com/podcasts
Contributors
  Corey Maass, Michelle Frechette
author  
Enclosures
https://cdn.simplecast.com/audio/e290c62f-11d7-4122-bacd-73e61ba0f2a3/episodes/f867b61b-dd54-48fa-8e6b-af7bdb990b53/audio/c60786c0-83cc-46e5-8f5d-3c4c0abf1eaa/default_tc.mp3?aid=rss_feed&feed=2JE9sc8P
audio/mpeg

Shownotes

In this podcast episode, Michelle Frechette and Corey Maass brainstorm strategies to enhance their product's appeal and visibility. They discuss adding engaging features to their website, similar to how children desire flashy bike accessories. They explore the idea of reframing their website to highlight the product's awesomeness, keeping an updated blog, and engaging in public speaking to be genuine and relatable. The conversation shifts to outreach for non-profits, suggesting giveaways, leveraging SEO, and integrating with other software. They consider sending products to post offices, aligning with national events for promotions, and sponsoring meetups. The episode concludes with excitement for future plans.

Top Takeaways: 

  • Diversified Marketing Strategies: Corey and Michelle discuss a variety of marketing strategies to promote OMGIMG, including speaking at events, participating in podcasts, hosting giveaways, sponsoring meetups, and organizing discount events. This highlights the importance of diversifying marketing efforts to reach different audiences and maximize exposure.
  • Focus on Education and Value: Michelle emphasizes the importance of educating potential users about the benefits of OMGIMG and why it's essential for their websites. This underscores the value of providing educational content and positioning the product as a solution to common challenges, such as improving website imagery and open graph implementation.
  • Community Engagement and Support: The conversation explores ways to engage with the WordPress community, including supporting nonprofits, participating in WordCamps, and sponsoring meetups. This highlights the significance of community engagement and building relationships within the WordPress ecosystem to foster trust and credibility.
  • Strategic Planning and Execution: Corey and Michelle discuss the importance of strategic planning and execution in marketing initiatives. They outline specific action items, such as creating presentation topics, developing a media page, initiating outreach campaigns, and organizing discount events. This emphasizes the value of setting clear objectives, prioritizing tasks, and implementing strategies systematically to achieve marketing goals effectively.

Mentioned In The Show:

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