Using genetics, rather than selecting animals purely on their visual characteristics, is likely to lead to a more productive and profitable suckler herd. So why do so few beef farmers use them? AHDB's Beef and Lamb team caught up with our Lead Animal Genetics Expert, Harriet Bunning, and suckler farmer James Dixon to discuss what factors should be considered when choosing your best breeding animals. Useful links Maternal Matters: Using EBVs and Indexes for selection in the suckler herd | AHDB Choosing bulls for Better Returns | AHDB National beef evaluations | AHDB Feedback We'd love to know what you think of our podcasts. If you’d like to give your feedback, please complete our short questionnaire, which will help us to improve the podcast on an ongoing basis, or email us with your thoughts, comments and suggestions: foodandfarming@ahdb.org.uk