On this episode of LID Radio Podcast, we've got Catherine Xiang with us to talk about her book Bridging the Gap: An Introduction to Intercultural Communication with China. About Catherine Xiang Dr Catherine Xiang is the Head of East Asian Languages at LSE, Programme Director of LSE’s BSc International Relations and Chinese course, and UK Director of LSE Confucius Institute for Business London. She is also a consultant to companies wishing to engage with China. About Bridging the Gap Bridging the Gap unravels the nuances of effective communication in China. It introduces readers to the basics of intercultural communication. It also highlights cultural, linguistic, and socio-economic factors that shape how Chinese people communicate. Check out the book: https://www.lidpublishing.com/books/bridging-the-gap/