Sarah Pappalardo is the co-founder of Reductress, the first and only satirical women’s magazine. Reductress is a hilarious website conceived, developed, and run by Sarah and her co-everything, Beth Newell. Sarah tells Writers' Bloc all about how she and Beth took an idea and made it into an actual product, and trust me, there's more to it than meets the eye. So it's good that you'll mainly be using your ears from here on out. We also get into a welcome and substantive conversation about women in comedy and some of the challenges they face that aren't always understood or even recognized by their male associates. It's long overdue on Writers' Bloc and I think you're going to enjoy hearing it. Sarah has also produced a small handful of documentary shorts, including Reverence , which was featured in IFC Theater's DOCNYC this year. And she's written several plays including Cold, which was produced at the Plays and Players Theater last summer in Philadelphia. I hope you'll be as pleased with this episode as I am. And, as usual, if not - your money back. (WINK!) Now get to listenin'! Or, if it suits you better, you can listen on iTunes. See if I care!