WordPress | Post Status Draft Podcast   /     Corey and Michelle on Marketing a WordPress Product Live: Season 2 Session 12

Summary

In this podcast episode, Corey Maass and Michelle Frechette, co-hosts of a live marketing session, delve into the nuances of marketing a WordPress product. They explore the creation of customer personas, the differentiation between various customer types, and the importance of tailored marketing strategies.

Subtitle
In this podcast episode, Corey Maass and Michelle Frechette, co-hosts of a live marketing session, delve into the nuances of marketing a WordPress product. They explore the creation of customer personas, the differentiation between various customer type
Duration
01:05:14
Publishing date
2024-05-10 17:00
Link
https://poststatus.com/podcasts
Contributors
  Corey Maass, Michelle Frechette
author  
Enclosures
https://cdn.simplecast.com/audio/e290c62f-11d7-4122-bacd-73e61ba0f2a3/episodes/425b0a37-7a5f-4887-a7f5-c7add17a2a92/audio/19517221-56e3-48d3-9546-8537a55e180b/default_tc.mp3?aid=rss_feed&feed=2JE9sc8P
audio/mpeg

Shownotes

In this podcast episode, Corey Maass and Michelle Frechette, co-hosts of a live marketing session, delve into the nuances of marketing a WordPress product. They explore the creation of customer personas, the differentiation between various customer types, and the importance of tailored marketing strategies. The discussion covers the challenges of targeting decision makers and users, the role of agencies, and the significance of language in marketing to diverse customers. They also emphasize the need for understanding the product's benefits from each persona's perspective and adjusting marketing efforts to effectively engage with each group.

Top Takeaways:

  • Understanding Customer Personas: Corey and Michelle emphasize the importance of understanding and defining different customer personas based on their roles and decision-making processes.
  • Tailoring Marketing Language: They discuss the need to tailor marketing language and messaging to resonate with each customer persona, highlighting their unique motivations and pain points.
  • Identifying Benefits and Features: Corey suggests creating a matrix or spreadsheet to map out the benefits and features of the product across different customer personas, helping to identify areas of overlap and nuances specific to each persona.
  • Speaking Each Persona's Language: They stress the importance of speaking each persona's language, focusing on what resonates with them and addressing their specific needs and concerns.
  • Iterative Marketing Strategy: Corey and Michelle acknowledge the iterative nature of marketing strategy development, expressing their willingness to adapt and refine their approach based on feedback and new insights.

Mentioned In The Show:

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