Milk Every Moment is a new milk-focused marketing campaign we've launched in collaboration with British Universities and Colleges Sport (BUCS). AHDB Knowledge Exchange Manager Jess White finds out more about the push to empower the next generation from some of those involved. Useful links Milk Every Moment | AHDB Empowering the next generation with the Milk Every Moment campaign | AHDB BUCS British Universities & Colleges Sport (BUCS) Feedback We'd love to know what you think of our podcasts. If you’d like to give your feedback, please complete our short questionnaire, which will help us to improve the podcast on an ongoing basis, or email us with your thoughts, comments and suggestions: foodandfarming@ahdb.org.uk