Tech communities, like any other communities out there, face similar challenges around awareness, adoption, and management. But with open source communities we are typically designing and building software, all with the idea that if we build it they will come. However, we believe we know what our users want, because we are also users of the software that we build. But what if we build all of it and they don't come? In this session the speaker will delve into the how-to's of highlighting existing use cases and exploring new ones, in the context of noncode contributions made by an end user, such as outreach efforts, documentation initiatives, and contributor growth. They will also demonstrate how to foster community interaction on contributing content that drives adoption for an open source project. Tech communities, like any other communities out there, face similar challenges around awareness, adoption, and management. But with open source communities we are typically designing and building software, all with the idea that if we build it they will come. However, we believe we know what our users want, because we are also users of the software that we build. But what if we build all of it and they don't come? In this session the speaker will delve into the how-to's of highlighting existing use cases and exploring new ones, in the context of noncode contributions made by an end user, such as outreach efforts, documentation initiatives, and contributor growth. They will also demonstrate how to foster community interaction on contributing content that drives adoption for an open source project. about this event: https://c3voc.de