On this episode of LID Radio podcast, we're joined by Alan Williams and Dave Stubberfield to talk about their new book Supercharging the Customer Experience. About Alan Williams and Dave Stubberfield Alan Williams is the founder of SERVICEBRAND GLOBAL and advises business leaders internationally to deliver value-driven service. Dave Stubberfield is the director of Carter Consultancy and specializes in enabling cultural transformation to help businesses achieve greatness. About Supercharging the Customer Experience Supercharging the Customer Experience defines a unique fresh approach to the design, implementation and development of customer experience strategy in any organization.