Feedback   /     What is the BBC's plan for younger listeners?

Description

The future of the BBC depends on renewing its listener base - but younger people are switching off linear radio and focusing on personally tailored forms of media. So how does the BBC compete, and what are its strategies for winning over younger listeners?Andrea Catherwood speaks to Matt Walsh from the University of Cardiff, hears a panel of students discuss their listening habits, and quizzes BBC Sounds commissioning editor Dylan Haskins and Head of Radio 1 Aled Haydn Jones on what they're doing to try and attract new generations of listeners. She also asks whether the BBC's focus on newer listeners could risk alienating existing, loyal audiences. And reporter John Rogers goes behind the scenes at youth oriented news podcast Reliable Sauce.Producer: Leeanne CoyleA Whistledown Scotland production for BBC Radio 4

Subtitle
Andrea Catherwood explores the challenges facing the BBC with young listeners.
Duration
1686
Publishing date
2024-08-15 15:00
Link
http://www.bbc.co.uk/programmes/m0021xsr
Contributors
  BBC Radio 4
author  
Enclosures
http://open.live.bbc.co.uk/mediaselector/6/redir/version/2.0/mediaset/audio-nondrm-download/proto/http/vpid/p0jjnrfb.mp3
audio/mpeg