WordPress | Post Status Draft Podcast   /     Corey and Michelle on Marketing a WordPress Product Live: Season 2 Session 18

Summary

In this episode, Michelle Frechette and Corey Maass dive into a whirlwind of creative brainstorming for OMGIMG's latest marketing campaign. They explore playful and engaging ideas, from whimsical scenarios involving iconic landmarks and beloved characters to inventive ways to offer value to potential customers.

Subtitle
In this episode, Michelle Frechette and Corey Maass dive into a whirlwind of creative brainstorming for OMGIMG's latest marketing campaign. They explore playful and engaging ideas, from whimsical scenarios involving iconic landmarks and beloved charact
Duration
01:05:35
Publishing date
2024-08-16 17:00
Link
https://poststatus.com/podcasts
Contributors
  Michelle Frechette, Corey Maass
author  
Enclosures
https://cdn.simplecast.com/audio/e290c62f-11d7-4122-bacd-73e61ba0f2a3/episodes/1b3e311a-365f-435e-966a-ef79b32e6abf/audio/b17bb973-2291-40cc-8662-d56bd09e11fa/default_tc.mp3?aid=rss_feed&feed=2JE9sc8P
audio/mpeg

Shownotes

In this episode, Michelle Frechette and Corey Maass  dive into a whirlwind of creative brainstorming for OMGIMG's latest marketing campaign. They explore playful and engaging ideas, from whimsical scenarios involving iconic landmarks and beloved characters to inventive ways to offer value to potential customers. Listen in as they discuss how to craft compelling advertisements, balance creativity with professionalism, and explore innovative approaches like free trials and fun, interactive elements. Whether you're a marketer looking for inspiration or just enjoy a good brainstorming session, this episode is packed with actionable insights and a touch of humor.

Top Takeaways:

  • Creative Advertising Concepts: Michelle and Corey brainstorm various creative approaches for OMGIMG’s advertisements, including playful scenarios with iconic landmarks and fictional characters. They explore the idea of using humorous or memorable references to make their ads stand out, such as incorporating Wizard of Oz themes or classic Halloween elements.
  • Engaging with AI Tools: Corey highlights the potential of AI to generate creative content and ideas. They consider using AI for tasks like creating random character scenarios and generating unique images for websites based on specific data points.
  • Providing Value and Building Relationships: Michelle emphasizes the importance of presenting constructive feedback positively. They discuss offering free trials or samples, like generating initial images for a website for free, as a way to provide value and build rapport with potential customers.
  • Integrating Fun and Professionalism: The discussion underscores the importance of balancing creativity with professionalism. Michelle and Corey aim to craft ads that are both engaging and respectful, ensuring they effectively communicate the benefits of OMGIMG’s services while avoiding negative or potentially problematic messaging.

Mentioned In The Show:

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