David Schonthal is an award-winning Professor of Strategy, Innovation & Entrepreneurship at the Kellogg School of Management where he teaches courses on newventure creation, design thinking, healthcare innovation, venture capital, and creativity.Along with his colleague Loran Nordgren, David is one of the originators of Friction Theory – a ground-breaking methodology that explains why even the most promisinginnovations and change initiatives struggle to gain traction with their intended a...
David Schonthal is an award-winning Professor of Strategy, Innovation & Entrepreneurship at the Kellogg School of Management where he teaches courses on new
venture creation, design thinking, healthcare innovation, venture capital, and creativity.
Along with his colleague Loran Nordgren, David is one of the originators of Friction Theory – a ground-breaking methodology that explains why even the most promising
innovations and change initiatives struggle to gain traction with their intended audiences – and more importantly, what to do about it. This work is popularized in David’s Wall
Street Journal and National Bestselling book, The Human Element: Overcoming the Resistance That Awaits New Ideas (Wiley).