The pillars of your publishing success often are seeded with a few mistakes. Every author makes them. Sometimes, it’s a gradual building until the zap comes into play. Other times, it comes quickly. When mishaps occur STEP BACK. Evaluate. Access. Going forward will come. Joining AuthorU-Your Guide to Book Publishing podcast host Dr. Judith Briles is Erica Birtles, the visionary and founder behind TheBookTribe.com in England. Her desire is to champion authors. In this two-part podcast, they will dive deep into sustaining your author business. This week, your takeaways include: -How to build and sustain your writing business. -How to embrace a mindset and integrate it with your writing and publishing. -Why you must ask, and answer the WHYs … why are you writing; why you should have a landing page; why you must think marketing from the get-go. -What is your “North Star” for marketing. -Tips for developing your author brand equity. The AuthorU-Your Guide to Book Publishing podcast is designed for authors who want to Tune in for lots of ideas and how-to tactics. Since its inception, over 18,000,000 listeners have downloaded various shows for practical publishing and book marketing guidance, ranked in the Top 100 of GoodPods and Top 10 on Feedspot. Join me and become a regular subscriber.