How important are food labels in the supermarket? And do consumers pay any attention to signs and layout in the aisles? Beatrice Waters is joined by Grace Randall, AHDB’s Lead Retail Insight Manager, Vicky Lee, National Account Manager at Dovecote Park and Fiona Clayton from AHDB’s Marketing team to dive into research on optimising red meat labelling and improving shopper engagement with the meat aisle. Useful links Consumer insights: Optimising red meat labelling | AHDB https://www.youtube.com/watch?feature=shared&v=DZqAG9Giuo0 Retail and consumer insight | AHDB Feedback We'd love to know what you think of our podcasts. If you’d like to give your feedback, please complete our short questionnaire, which will help us to improve the podcast on an ongoing basis, or email us with your thoughts, comments and suggestions: foodandfarming@ahdb.org.uk