We talk about Penelope a lot on the show because they are a prime example of how to differentiate yourself in the marketplace from a crowded shelf of bottles. Our first episode with Mike Paladini and Danny Polise was back on epsidoe 382. And now this time we catch up with them again but after they were acquired by MGP for $215M. We talk about life after acquisition and what that means to access to whiskey, the life of the brand, and how their roles have changed from running it all to leaning on a large organiztion with a substantial salesforce. Show Notes: 00:00-The Journey Begins: From Mattresses to Bourbon 04:54-The Rise of Penelope Bourbon: Challenges and Innovations 09:57-Acquisition Insights: Life After MGP 19:52-Product Development: The Art of Blending and Finishing 30:04-Future Aspirations: Growth and New Innovations Support this podcast on Patreon