Tearsheet Podcast: The Business of Finance   /     How U.S. Bank is reinventing itself for the digital age with CPO of Digital Platforms, Gareth Gaston

Description

In an evolving financial landscape, US Bank has emerged as a leader in digital transformation. It has reshaped the way customers interact with their finances. Today's episode of the Tearsheet podcast features Gareth Gaston, Chief Product Officer of Digital Platforms at US Bank. He discusses the bank's decade-long journey of innovation and customer-centric development. "We've been on a multi-year journey on digital transformation across all facets that you can think of digital," Gaston explains. This transformation has been more than just a technological upgrade. It's been a cultural shift that has positioned US Bank at the forefront of banking innovation. The journey began with the recognition that customers were using more than just physical branches. "When we started this journey, we were renting all our digital tools," Gaston recalls. "We didn't have a mobile app. We were kind of renting our online banking and bill pay." From these humble beginnings, U.S. Bank has built its own digital platform and in doing so, laid the groundwork for successful future product development. In doing so, it has created award-winning apps and platforms that serve millions of customers. Here’s my conversation with U.S. Bank’s Gareth Gaston.

Subtitle
In an evolving financial landscape, US Bank has e…
Duration
00:27:45
Publishing date
2024-10-30 03:19
Link
https://soundcloud.com/tearsheet/usbank-mixdown
Contributors
  Tearsheet
author  
Enclosures
https://chrt.fm/track/2EGB9D/http://feeds.soundcloud.com/stream/1938421013-tearsheet-usbank-mixdown.mp3
audio/mpeg